The New Wave of Drinking: Jen Batchelor on Scaling a Startup and the Sober Movement

In this episode, listeners can expect an engaging conversation with Jen Batchelor about her entrepreneurial journey and the rise of the sober movement. She shares insights into the challenges and triumphs of launching Kin Euphorics, her vision for redefining social drinking, and how her products support mental well-being. Jen also discusses the broader cultural shift towards sobriety and the importance of fostering authentic connections in a world increasingly focused on wellness. Tune in to explore how Kin Euphorics is transforming social gatherings and promoting a healthier relationship with beverages.

Jen Batchelor is the co-founder and Chief Euphorics Officer of Kin Euphorics, a pioneering brand that specializes in science-backed, non-alcoholic beverages designed to enhance mood and foster meaningful connections. Growing up in Saudi Arabia, Jen was inspired by her father's home distilling and the communal nature of drinking, which led her to redefine social rituals around alcohol. With a background in Ayurvedic medicine and a passion for adaptogens and nootropics, she has created a line of drinks that promote clarity, calm, and creativity without the downsides of alcohol. Since launching Kin Euphorics in 2018, Jen has successfully introduced a new category of beverages that prioritize wellness and conscious connection.

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